See’s Candies has been a fixture in California and throughout the West since the 1920s. There are many reasons for See’s generation-spanning success, including devotion to quality and effective retail operations. But perhaps reason number one is the company’s devotion to its own good name — the See’s brand.

See's brand focus is evident in nearly every aspect of their business plan: product development, packaging, pricing, their retail stores, a cautious approach to distribution, and of course, advertising.

See’s ads, radio commercials, and other numerous customer touch points all respect the long-standing, consistent brand messages: Quality, friendliness, old-fashioned goodness and heritage. Combined with these elements, See’s product messages always reinforce the brand message. This is a major reason why the rock-solid See’s brand and their sales continue to grow at a steady pace worldwide — and why See’s is one of the bright jewels of Warren Buffett’s Berkshire Hathaway portfolio.

See's VP of Marketing Richard Van Doren:
"Our relationship with this creative team has been quite rewarding. They have hit the bull's eye on all ad copy and creative, no matter on how large or small the project. Best of all, with our hectic schedule, it was always on the first take."