Kabira makes the fastest, most scalable software in the world for real-time, high-volume transactions. These high-performance characteristics are particularly valuable to financial services and telecommunications companies. All of your Visa credit and debit purchases flow through Kabira software, as do many of your telephone and cell phone services.

In the beginning, however, there was no market for what Kabira made. Kabira had invented a whole new category. It's the type of environment that can be hazardous to marketing and sales careers.

Kabira needed a way to educate and communicate with C-level prospects, as well as staff and associates on three continents. (We call this Marketing by Education.)

In response Clarity05 developed, in Flash, an overview of Kabira’s capabilities, and in doing so created a unifying statement of the Kabira’s vision and brand.

The Clarity05 team excels at taking complex stories, finding the relevant elements, and creating a unified narrative. This can apply to any medium. With the capabilities that are now commonly available by the web, this skill can be especially valuable to companies with highly specialized messages, and high ROI potential.

The Kabira Flash presentation lasts about 7 minutes, and is highly technical. It remains an important statement of the company’s value.

Art direction: Sarah Davis
Interactive design: Jef Lear
Copywriting: Barrett Rossie